How IDA went from 5 Tests to 50 Tests Monthly in 30 Days
From 5 tests to 50 concurrent tests in 6 months - here's how we transformed our CRO operation
The Challenge: Scaling CRO Operations
See the dramatic transformation HyperTask delivers
Current Struggles
Limited Scale
5-10 concurrent A/B tests maximum
Scattered Communication
Between ClickUp and Slack
Lost Context
Conversations and missing context
Slow Process
15-20 minutes per test specification
Frustrating Management
Slow, frustrating project management
Scattered tools and workflows
HyperTask Solution
Massive Scale
40-50 concurrent A/B tests
Unified Communication
All-in-one communication system
Lightning Fast
Faster test creation and management
Advanced Strategy
Aggressive overlapping testing strategy
Streamlined Workflow
Intuitive project management
Unified, streamlined interface
The Solution: Complete Migration to HyperTask
22-Person Team Migration
AI-Powered Test Creation
- ICE rating frameworks
- Hypothesis structures
- Variation specifications
- Metrics tracking requirements
Web Research Integration
The Results: Dramatic Operational Improvements
10x Test Volume Increase
Before: 5-10 concurrent tests
After: 40-50 concurrent tests
Strategy: Aggressive overlapping A/B testing
95% Faster Test Creation
Before: 15-20 minutes per test
After: 2-3 minutes with TaskWriter
100% of tasks now created with AI assistance
Unified Communication
Before: Multiple platforms
After: Single platform
All task-related communication consolidated
The Transformation in Numbers
| Metric | Before HyperTask | After HyperTask | Improvement |
|---|---|---|---|
| Concurrent Tests | 5-10 | 40-50 | 10x increase |
| Test Creation Time | 15-20 minutes | 2-3 minutes | 85% reduction |
| Communication Platforms | 2 (ClickUp + Slack) | 1 (HyperTask) | Unified |
| Team Size | 22 people | 22 people | Same team, 10x output |
| AI Task Creation | 0% | 100% | Complete adoption |
Key Features That Made the Difference
Speed & Performance
“ClickUp was notoriously slow. HyperTask is lightning fast.”
Intelligent Task Creation
- TaskWriter analyzes project context
- Incorporates custom CRO instructions
- Generates complete test specifications from minimal prompts
- Web research capability for competitive insights
Superior Communication System
- Project inbox designed like premium email clients
- AI comment writer for professional communication
- Dictation with AI improvement functionality
- All context preserved within tasks
Volume Management
- Handles hundreds of concurrent tickets efficiently
- AI system learns from project history
- Better institutional knowledge than individual team members
Why HyperTask Works for CRO Teams
Built for High-Volume Operations
Unlike traditional project tools, HyperTask excels when managing hundreds of concurrent tasks with complex interdependencies.
AI-First Approach
TaskWriter doesn't just help with writing - it understands your entire project context and methodology.
Communication Excellence
The project inbox isn't an afterthought - it's designed to rival the best email clients for professional communication.
Institutional Knowledge
With hundreds of test tickets, the AI system becomes smarter than any individual team member about your testing patterns and requirements.
The Bottom Line
HyperTask didn't just replace our project management tool - it transformed how we think about and execute A/B testing at scale. We went from being limited by our tools to being empowered by them.
